Full Name
Ana Sivieri
Job Title
Global Corporate Marketing & Communication
Company
Braskem
Speaker Bio
Ana Sivieri, who holds a B.A. in Business Administration and an MBA in Marketing, has been working in Marketing and Communication in the petrochemical industry for over 20 years. Head of Braskem’s Global Marketing & Corporate Communications Department, she coordinates projects worldwide related to the company’s Purpose to support brand building globally.

Braskem was elected by the magazine Fast Company as one of the world’s most innovative companies, and the company’s communication reflects this innovative spirit.

The company has been working with the Reputation Institute for over ten years to manage its reputation, whose studies have proven extremely important for support strategic decision-making during reputational crises.
Ana participates in various conferences on B2B Marketing Management as a lecturer, where people primarily want to know how a B2B company is able to produce actions so closely connected with its purpose using so much native advertising as Braskem does. Passionate for discovering how people communicate and how they can connect with the company, she is constantly seeking out new ways to tell good stories about Braskem’s projects.
Ana Sivieri