Head of Strategy
Chip leads StrawberryFrog (SF) strategy and research divisions, specializing in Movement Marketing. A skilled team builder with a highly regarded reputation, he worked in collaboration with SF CEO, Scott Goodson, to define SF Movement Marketing process for company transformations and for marketing to consumers. Chip is well-versed in the Movement strategy discipline with broad expertise in many sectors complemented by the deep and relevant experiences of helping to lead the transformations of Bank of America, Goldman Sachs, and Morgan Stanley. He has also grown significant brand identities for PepsiCo, Jim Beam, and Heineken. After a decade, Chip paused from SF to instead led strategy at Bloomberg where he worked with the leadership team of AT&T on their 5G offering.