Purpose Power Index
Date & Time
Thursday, March 12, 2020, 10:50 AM - 11:20 AM
Kylie Wright Ford Scott Goodson Scott Omelianuk

Reputation Institute and StrawberryFrog officially launch a breakthrough study measuring how consumers really think and feel about brand purpose. Brand purpose relates to a brand’s mission in society, and the higher order reason to exist beyond making a profit.

Moderator: Inc. Panelists: Reputation Institute. StrawberryFrog

Session Type