We welcome 200+ corporate leaders at this full-day conference where we cover the key aspects of purposeful business, with actionable insights that will drive real, positive change. 

For some companies, purpose isn’t an add-on—it’s in their DNA. Hear from the most purposeful companies in the world about how they started with purpose and built their business from there.

Moderator: Ad Age Panelists: Kimberly-Clark, Seventh Generation, Stonyfield, Tom's

Reputation Institute and StrawberryFrog officially launch a breakthrough study measuring how consumers really think and feel about brand purpose. Brand purpose relates to a brand’s mission in society, and the higher order reason to exist beyond making a profit.

Moderator: Inc. Panelists: Reputation Institute. StrawberryFrog

This panel explores the role leading luxury brands play in society guided, by their respective corporate purposes. Hear from leading voices in New York and North American luxury brands

Moderator: Pauline Brown Panelists: ReVive Skincare, Veronique Gabai

Stakeholders today want to spend their money on purposeful companies. How can you ensure your stakeholders are aware of your business’ ESG-centric activities? What impact has the rise of ESG awareness had on companies?

Moderator: NYSE Panelists: Kellogg's, Northwell Health, United Way Worldwide, USGA

Take a break! Get outside and enjoy multiple great lunch options in lower Manhattan. VIP Attendees are welcome to join our exclusive lunch held on-site (available to Reputation Institute friends, StrawberryFrog friends, and other select attendees).

We look at how one company took their brand purpose and, using modern technology, created a profound movement that transcends standard brand initiatives.

Moderator: Carol Cone Panelists: Aflac, Sproutel

Leading technology companies are a promoter of societal change. We'll hear from inspiring leaders whose companies are making an impact with purposeful actions that are creating positive changes.

Moderator: PR Week Panelists: IBM, Intel, Facebook, Lenovo

Head to the RepTrak lounge for a coffee, tea & chatter.

How do you merge two companies with different purposes? We'll hear about the mega-merger of SunTrust and BB&T, and learn how the resulting company, Truist, is moving forward with a singular focus.

Presenter: Truist

What’s the inherent risk in having a purpose? What about the risk in not having a purpose? Can risk be measured? We'll look at the quantifiable aspects of risk and purpose to extract lessons.

Moderator: ANA Panelists: Reputation Institute, StrawberryFrog

What lessons can be learned from a global environmental nonprofit, operating somewhat outside of normal corporate expectations, on living your purpose? The Nature Conservancy has grown to become one of the most effective and wide-reaching environmental organizations in the world – backed by more than a million members and making an impact in 79 countries. 

Presenter: The Nature Conservancy

As industries and businesses evolve, how do you ensure your purpose stays relevant? Leaders share their thoughts about how to renew your purpose.

Moderator: PR Week Panelists: Braskem, Citizens Financial Group, The Purpose Institute, TBA

In this final session, we'll wrap up the day and send attendees home with some key takeaways.