Update: Summit is postponed
March 6, 2020 | Reputation Institute, along with our partner StrawberryFrog, has made the difficult decision to postpone Decoding Brand Purpose to a later date. Given the uncertain, and evolving, COVID-19 (coronavirus) situation, this decision prioritizes the health and safety of our participants.
Rest assured, Decoding Brand Purpose will occur at a future date this year and will feature an amazing lineup of purposeful presenters and stories, as well as The Purpose Power Index, the empirical study of brand purpose.
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The purpose journey...
Purpose is not a marketing buzzword. It’s a critical must-have for every business in 2020, and it can have a measurable impact on your bottom line. Some companies are founded on a purpose, some companies arrive at their purpose in other ways. But clearly, today, all stakeholders are focused on Brand Purpose.
As brand purpose evolves, so too does the momentum of a mainstream global purpose movement. From the Association of National Advertisers naming “brand purpose” the word of 2018 to the Business Roundtable recently declaring that the purpose of a corporation is not just to serve shareholders but “to create value for all our stakeholders.”
A must-attend event...
Be there when the world’s first empirical measure of purpose brands is officially launched. This groundbreaking study names new brand winners and reveals the reasons consumers are rewarding them. Never before has a tool like this been available to leaders like you.
We've selected some of the world's most well-known, purposeful companies to share their stories. Hear how start-ups exploded in growth because of their purpose-driven messaging. How Big Tech is making an impact with purposeful actions. How luxury brands communicate and deliver on their purpose mission. How ESG activities attract not only consumers but investors. And much more.
Agenda is subject to change. This published program reflects latest scheduling
The Decoding Brand Purpose event will take place at Convene, located at 225 Liberty Street (2nd floor), in downtown Manhattan's Financial District. Please enter via the Liberty Street building entrance.
225 Liberty Street
New York, NY 10281
250 Vessey Street
New York, NY 10281
Gateway Plaza Garage
339-345 South End Avenue
New York, NY 10280
Nearby Bus Stations
Vessy Street & West Street
South End Avenue & Gateway Plaza
Vessy Street & North End Avenue
Reputation Institute helps leaders at the world’s largest companies build credibility with the people that matter most by delivering data-driven insights about how they are truly perceived. We do this with RepTrak®, an unrivaled technology that provides actionable insights encompassing industry, competitors, and company-level analysis. Past and present clients have included Whirlpool, Barnes & Noble, the Estée Lauder Companies, JP Morgan Chase & Co., the LEGO Group, P&G, Cisco, AB inBev, and Telefonica, among many others. For more information, please visit reputationinstitute.com
Focused on developing and activating purpose brands for over twenty years by means of movement marketing. We activate purpose among employees, establish and transform company culture inside organizations. We are experts in activating purpose among consumers that accelerates a brand’s rise to dominance. For more information, please visit strawberryfrog.com